YouGov and the Art of ‘Perception Management’

Last week YouGov conducted a survey on how many Australians support the Opposition Leader, Peter Dutton’s call for a Boycott of Woolworths.

Dutton’s call was in response to the Woolworths Group’s announcing they would no longer be stocking Australia Day products in its stores due to ‘sensitivities’ around the holding of the country’s National Day on 26 January.
The survey results were immediately jumped on by the media, who all ran almost identical headlines proclaiming that:
“Only 20% of Australians back Dutton’s call to boycott Woolworths”.
YouGov itself stated that its “public data poll found that only 20% of Australian voters back opposition leader, Peter Dutton’s call to boycott Woolworths and Big W.”
The company’s statement, like its survey, is highly misleading.
Instead of simply posing a straightforward question, like: “Do you support Peter Dutton’s call for a boycott?”, YouGov presented respondents with three options and asked them to choose the one that “most applies to you”.
The three options were as follows:
– I support the decision of Woolworths and Big W management (14%);
– I support Mr Dutton’s call and will be boycotting Woolworths and Big W (20%); and
– My main concern with supermarkets now is excessive price rises rather than this issue (66%).
Obviously, most people presented with these options – including myself – would select price gouging by supermarkets as the more concerning issue for them, during a cost-of-living crisis.
It should be noted, however, that the last two options are NOT mutually exclusive.
In other words, the selection of option 3 doesn’t automatically mean that someone isn’t ALSO supportive of option 2.
It simply means that price gouging by Woolworths is MORE of a concern.
So, to conclude that “ONLY 20% of Australians back Dutton’s call for a Woolworths boycott” from the survey’s results, is both a logical nonsense, AND a prime example of mal-information (“information that stems from the truth but exaggerated or framed in a way that misleads”).
As a professional data analytics company, YouGov knows all this.
They have clearly constructed their survey in such a way as to ensure a predetermined result – one that allows for its political ‘framing’ as a mass public rejection of Dutton’s calls for a boycott.
This is precisely how ‘perception management’ strategies work.
And why we should always examine the exact questions and methodology used by data analytics companies like YouGov, rather than simply accepting the political ‘framing’ of a particular survey by the mass media.
I have attached an oldie but a goodie on just how this works with surveys in other situations as well. It’s funny and it’s accurate.

Resist ‘Woke’ Capitalism

Woolworth’s announcement that it won’t be selling any Australia Day merchandise at its Woolworths or Big W stores this year, has drawn a huge backlash from Australians.
According to the company, the decision is linked to the “broader discussion about 26 January and what it means to different parts of the community”.
The decision sparked widespread public outrage along with calls for a nationwide boycott of Woolworths and Big W, including from Australia’s Opposition Leader, Peter Dutton.
Dutton told 2GB last Thursday that: “I think people should boycott Woolworths … I would advise very strongly to take your business elsewhere”.
Indigenous leader, Warren Mundine, went even further, accusing Woolworths executives of ‘living in a fantasy world.’
‘These corporates are totally out of touch with the real Australia and yet they keep on coming out and trying to push this nonsense on us to make us ashamed of who we are and what our country is.’ ‘We should be celebrating who we are,’ Mundine said.
I couldn’t agree more.
Companies should stick to selling products, instead of misusing their positions to impose radical agendas on Australians, outside the democratic processes of government.
I also find it interesting that while wealthy CEOs are fond of preaching about certain topics like climate change, diversity and trans issues, they show zero interest in addressing the worsening cost of living crisis, chronic housing shortage or spiralling wealth gap.
They’re not going around saying they want to increase workers’ wages, for example.
The bottom line is that corporations have two primary social responsibilities – one is that they pay their fair share of taxes and the other is that they provide ‘decent and meaningful’ employment to people.
Neither of which is happening. Quite the reverse in fact.
As US Carl Rhodes pointed out in his book, ‘Woke Capitalism”, the kind of politics these multinationals like to jump on the bandwagon about, are things that either support, or don’t interfere, with corporate interests.
“That’s not democracy, it’s closer to feudalism” Rhodes states.
Australians have the power to put an end to all this, by voting with their wallets and taking their business elsewhere and that includes the Hotels/ Pubs owned by this group.
Or, as the popular conservative saying goes:
Stop giving money to people who hate you!

Another reason …

Let the People dictate the terms and continue to do so in the coming Elections as well, We have all had enough of the nonsense being pushed from the so called “Big Players”.
It’s out of control when the money you spend that profits big business, is used directly against you.

Stephen Andrew statement on making Aussie vaccine available

Vaxine Pty Ltd, the Australian company behind COVAX-19, have announced outstanding results on completion of its Phase 3 clinical trials in Iran. The vaccine has shown highly successful levels of protection against both the Covid-19 virus and its Delta variant, easily surpassing the WHO and FDA criteria for Covid-19 vaccine approval.
There were also NO deaths or adverse reactions such as thrombosis or myocarditis observed amongst trial participants. So successful were the trials, in fact, that the vaccine has been awarded “market authorisation” by Iran’s FDA, making it the first synthetic spike protein vaccine, anywhere in the world, to achieve market approval – even beating its much larger competitors Sanofi and Novavax. This means the people of Iran can now freely access COVAX-19 under its trade name, Spikogen.
The developers of COVAX-19 want Australians to also be given the option of using their vaccine, but the cost of submitting an application for regulatory approval with Australia’s TGA, could end up totalling $500,000. Without Australian government support or any pre-purchase orders in place, the company simply can’t afford this. It has therefore taken the unusual step of setting up a GoFundMe campaign to try and raise the funds it needs to obtain TGA approval, directly from the Australian public.
Freedom of choice is imperative and right now, Australians are NOT being given any choice when it comes to what type of vaccine they want injected into their bodies.
There are significant differences between the COVAX-19 vaccine and those of Big Pharma:
1. It is the only vaccine completely developed in Australia;
2. It is a protein vaccine, that uses medical technology that is well-established;
3. Contains no graphene nanoparticles or foetal cells; and
4. Is NOT a ‘gene-based’ vaccine like the ones on offer from Pfizer and AstraZeneca.
Anyone out there who believes in “choice” and wants to support a trusted Australian vaccine company, can do so, by donating via the GoFundMe link.


PANDEMIC lockdowns and economic turmoil have reinforced the need for a strong “Buy Local” message. The best thing we can do to boost local jobs and cut down on waste is to buy as much as we can as locally as we can. We have a lot of great producers in our own local area – from fresh fruit and veges to bread, milk, and meat – we even have a local honey producer. It just doesn’t make sense to buy these products from down south or from interstate when they are available right here in our own backyard.

Central and North Queenslanders need to be particularly mindful of local jobs, given the impact of pandemic lockdowns on many businesses. If there’s one thing we are always going to spend money on, it is groceries. If we are spending the money, we might as well spend it where it will benefit our community most.

I met with local growers, Brian and Alan Camilleri, last week, who started a delivery run to rural areas from Sarina out to Nebo and south to St Lawrence and beyond. Local markets have always been a great way to source cheap and fresh local produce but it is harder for those who live in rural areas. Having a delivery service means you can source fresh food from local growers, butchers and bakers and have it delivered almost to your doorstop. If local families take advantage of that kind of service, they are not only putting great food on the table, they are keeping locals in jobs. It also avoids waste, extra transport costs and the impact on produce that those extra road miles can have.